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      <h5>天猫入驻阿里小二到底是怎么审核的？一般的流程都是怎样？</h5>
      
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    <div class="article-content" id="kaitao_content"><strong>大家都说<a href="/product-81-7873.html">天猫入驻</a>难，到底难在哪里呢？一般来说，准备资料并不难，就像我们上学时考试，答完卷子，就等老师批阅了，道理其实是一样的！</strong><br/><br/>那么提交完入驻资料后天猫内部的审核流程到底是什么样的呢？今天冷风就来解答一下天猫入驻阿里内部到底是怎么审核的这个问题。<br/><div style="text-align: center;"><img src="/UpLoad/201908/2019082850332089.jpg" alt="天猫入驻阿里小二到底是怎么审核的？一般的流程都是怎样？" title="天猫入驻阿里小二到底是怎么审核的？一般的流程都是怎样？"></div>审核详情<br/>目前天猫审核分四步：<br/><br/>品牌机审<br/><br/>品牌人审（类目、品牌）<br/><br/>初审<br/><br/>复审（企业基本材料、企业评估、企业资料真实性）<br/><br/>审核时间：7-15个工作日<br/><br/>天猫提交入驻的品牌非常多，所以天猫审核开始是机审，机审筛选过了以后然后才是人工审核。不过大部分人都死在机审这个环节了！<br/><br/>如果你提交的入驻资料不充足或者不达标，那么就会在机审的时候被拒，一般机审时间是在1-7天左右。机审这一步是任何人都控制不了的，就算是小二都控制不了，所以市面上有些人说100%下店那是不可能的！<br/><h3>机审一般审核哪些点呢？</h3>天猫的定位就是高端产品，机审的话主要就是审核公司的一个线上展现，一般来说主要有以下一些点：<br/><img src="/UpLoad/201908/2019082850351121.jpg" alt="天猫入驻阿里小二到底是怎么审核的？一般的流程都是怎样？" title="天猫入驻阿里小二到底是怎么审核的？一般的流程都是怎样？"><br/>一般机器审核过了以后就是人工（小二）审核，这时候人工审核会有两遍：一般是审核入驻类目、品牌等资料，审核过了这才正式进入初审复审的阶段。<br/><br/>进入初审后一般比较重要的，初审小二会查看这个企业的基本材料，并且还会对这个企业进行品牌评估，一般时间在4个工作日左右。<br/><br/>初审的要点<br/>天猫对于品牌的评估标准是综合公司及品牌的实力、消费者的需求以及天猫行业市场的结构来看的，建议在提交自荐品牌时尽量将详细模板填写完整，充分展示品牌及运营实力，以便帮助工作人员更好的了解品牌实力<br/><br/>公司查询<br/><br/>1 有无经营异常，注册资金，实缴资金，经营范围<br/><br/>2 公司实力，线上线下的展现情况<br/><br/>品牌查询<br/><br/>商标类别：是否符合<br/><br/>查看详情信息里的商品范围、注册号、商标流程状态（是否有在打官司等状况）<br/><br/>品牌线上线下的一个展现情况<br/><br/>线上其它平台的情况：如京东、淘宝、唯品会、苏宁易购、拼多多等情况<br/><br/>初审过了一般就没什么问题了，复审会很快就通过，一般复审会查看资料真实性，如果资料没问题，那么天猫入驻可以说基本上十拿九稳了。<br/><h3>口袋电商课建议</h3>1、资料：把资料准备齐全，资料清晰且符合要求，该盖鲜章的一定要盖鲜章，增加审核通过率。<br/><br/>2、品牌：先进行相应的包装，特别是线上的一些展现，可以让自己内部的运营团队或者找外面的专业团队来做一下，可以大大提高入驻率。<br/><br/>3、类目：入驻前先了解近期天猫热招入驻类目，以及天猫能入驻的类目。<br/><br/>4、次数：同一商家同一品牌同一子类目提交自荐，若连续两次自荐未通过，则需要在首次提交时间的90天后才能再次提交自荐。<br/><p>5、时机: 尽快提交入驻。任何类目天猫都是有一个数量限定的，比如当前的彩妆类目，开始阶段，天猫肯定大力招商，比较容易进驻，天猫审核也比较宽松，随着进驻的商家越来越多，类目接近饱和，天猫会加大审核力度，后进的会越来越难，渠道价格也会越来越高。所以对于热招类目一定要把握好时机，这一点非常重要！</p><p></p><p>本文版权归口袋网小编所有，独家授权于口袋电商课：<a href="/">www.kodai123.com</a>，任何形式转载请联系作者。<a href="/">淘宝开网店教程</a>，帮你入职电商运营、提升运营能力！</p><p>推荐阅读：</p><p><a href="/product-6-4021.html">天猫入驻被拒以后商家应该如何处理？</a><br/></p><p><a href="/product-14-5161.html">天猫入驻之前商家需要做哪些准备成功率较高？</a><br/></p><p><a href="/product-10-609.html">天猫入驻为什么老被拒？有哪些因素影响？</a><br/></p> </div>
    
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