string(5) "index" string(5) "index" string(1) "#" string(15) "javascript1111;" string(21) "javascript1111void(0)" string(12) "wenindex.asp" string(12) "wenindex.asp" string(5) "index" string(21) "javascript1111void(0)" string(5) "index" string(12) "index-3.html" string(12) "index-8.html" string(13) "index-10.html" string(13) "index-11.html" string(13) "index-12.html" string(12) "index-7.html" string(13) "index-13.html" string(13) "index-14.html" string(13) "index-15.html" string(13) "index-16.html" string(13) "index-27.html" string(12) "index-4.html" string(13) "index-17.html" string(13) "index-18.html" string(13) "index-19.html" string(13) "index-20.html" string(13) "index-21.html" string(12) "index-6.html" string(13) "index-22.html" string(13) "index-23.html" string(13) "index-24.html" string(13) "index-25.html" string(13) "index-26.html" string(13) "index-28.html" string(5) "index" string(5) "index" string(5) "index" string(1) "#" string(15) "javascript1111;" string(21) "javascript1111void(0)" string(12) "wenindex.asp" string(12) "wenindex.asp" string(5) "index" string(22) "index.asp3333classid=3" string(12) "index-8.html" string(13) "index-10.html" string(13) "index-11.html" string(13) "index-12.html" string(22) "index.asp3333classid=7" string(13) "index-13.html" string(13) "index-14.html" string(13) "index-15.html" string(13) "index-16.html" string(13) "index-27.html" string(22) "index.asp3333classid=4" string(13) "index-17.html" string(13) "index-18.html" string(13) "index-19.html" string(13) "index-20.html" string(13) "index-21.html" string(22) "index.asp3333classid=6" string(13) "index-22.html" string(13) "index-23.html" string(13) "index-24.html" string(13) "index-25.html" string(13) "index-26.html" string(13) "index-28.html" string(21) "javascript1111void(0)" string(25) "category.asp3333classid=1" string(25) "category.asp3333classid=2" string(25) "category.asp3333classid=3" string(25) "category.asp3333classid=4" string(22) "index.asp3333classid=3" string(22) "index.asp3333classid=8" string(23) "index.asp3333classid=10" string(23) "index.asp3333classid=11" string(23) "index.asp3333classid=12" string(22) "index.asp3333classid=7" string(23) "index.asp3333classid=13" string(23) "index.asp3333classid=14" string(23) "index.asp3333classid=15" string(23) "index.asp3333classid=16" string(23) "index.asp3333classid=27" string(22) "index.asp3333classid=4" string(23) "index.asp3333classid=17" string(23) "index.asp3333classid=18" string(23) "index.asp3333classid=19" string(23) "index.asp3333classid=20" string(23) "index.asp3333classid=21" string(22) "index.asp3333classid=6" string(23) "index.asp3333classid=22" string(23) "index.asp3333classid=23" string(23) "index.asp3333classid=24" string(23) "index.asp3333classid=25" string(23) "index.asp3333classid=26" string(23) "index.asp3333classid=28" string(9) "index.asp" string(12) "index-7.html" string(13) "index-13.html" string(5) "index" string(5) "index" string(5) "index" string(5) "index" string(5) "index" string(16) "rticle_4614.html" string(16) "rticle_4549.html" string(16) "rticle_4264.html" string(18) "article_11619.html" string(18) "article_11066.html" string(17) "article_9667.html" string(17) "article_7289.html" string(17) "article_5768.html" string(1) "#" string(17) "article_5768.html" string(18) "article_11066.html" string(17) "article_5593.html" string(17) "article_5415.html" string(17) "article_7289.html" string(17) "article_2750.html" string(17) "article_4136.html" string(17) "article_1797.html" string(18) "article_11619.html" string(17) "article_9667.html" string(18) "article_11619.html" string(18) "article_11066.html" string(17) "article_9667.html" string(17) "article_7289.html" string(17) "article_5768.html" string(17) "article_5593.html" string(17) "article_5415.html" string(17) "article_4136.html" string(17) "article_2750.html" string(17) "article_1797.html" string(17) "question_117.html" string(17) "question_116.html" string(17) "question_115.html" string(17) "question_114.html" string(17) "question_113.html" string(17) "question_112.html" string(17) "question_104.html" string(17) "question_103.html" string(17) "question_102.html" string(17) "question_101.html" string(1) "#" string(1) "#" string(1) "#" string(16) "rticle_5290.html" string(36) "search.asp3333key=%E5%BE%AE%E5%95%86" string(54) "search.asp3333key=%E6%B7%98%E5%AE%9D%E8%BF%90%E8%90%A5" string(45) "search.asp3333key=%E5%B9%B4%E8%B4%A7%E8%8A%82" string(36) "search.asp3333key=%E8%B4%A7%E6%BA%90" string(54) "search.asp3333key=%E6%96%B0%E6%89%8B%E5%BC%80%E5%BA%97" string(36) "search.asp3333key=%E6%B5%81%E9%87%8F" string(36) "search.asp3333key=%E4%BD%8E%E4%BB%B7" string(16) "rticle_3462.html" string(36) "search.asp3333key=%E8%B5%9A%E9%92%B1" string(5) "index" string(5) "index" string(5) "index" string(5) "index" string(5) "index" string(75) "encent1111_message_3333Uin=14509322876666amp;websiteName=#=6666amp;Menu=yes" string(5) "index" string(11) "sitemap.txt" string(12) "#link-target" string(21) "javascript1111void(0)" string(5) "index" 店铺怎么增加标签?流量如何提升?_淘宝开网店教程  
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店铺怎么增加标签?流量如何提升?
说到直通车的人群投放,相信好多卖家都有投放,但是很多人说投放之后没有什么效果,有的可能仅仅是推广费增加了,点击率和转化率反而降低了。关键词加精准人群这套直通车组合拳,要怎么打效果才最好呢?
 首先我们为什么要做人群投放?现在,关键词移动端抢前几名,花费一下就没了,如果不抢流量又没了。
 所以你不抢首页前几位,就没有流量。抢了首页,流量集中钱花的快,转化率还不一定高,这就非常尴尬。

 抢首页的花费确实大。其实同一个关键词背后,包含了所有的搜索人群,比如“连衣裙”这个关键词。搜索这个关键词的人可能从10-70岁的人都有,男女老少都有。有人喜欢真丝的,有人喜欢雪纺的,有人喜欢长款的,有人喜欢短款的,有人想买高价的,而有的人超过一百块不考虑。

店铺怎么增加标签?流量如何提升?

 所以如果你的关键词都抢排名,你就会发现很多精准的关键词进来的流量并不是很精准。这也是停一个关键词。搜索景来的流量会比直通车引进来的的流量转化率高的原因。因为搜索景来的流量千人千面,系统自己帮你计算的千人千面维度多,数据大,而且又细致,所以基本上可以保证搜索人群的精准性。但是对于直通车,如果你自己不去设置,就是对所有人群你都出一个价,这样转化率能高吗?
 所以不管我们在做直通车权重也好,带流量也好,都要考虑的一个问题,就是直通车怎么投放,点击数据才是最有益的。
 那么我们的直通车产品投放就应该给我们对产品有兴趣的人。他们来搜索的时候,我们的产品能排名靠前,对我们能产品不感兴趣的人,产品就尽量靠后,避免展现给他们。这是我们人群控制和优化的出发点。让适合我们产品的人群点击产品,让不适合我们产品的人群避免展现,这样我们就能相应的提高点击率。

 所以说要控制我们展现的精准度,“一视同仁”的展现绝对不可取,要做到“宁缺毋滥”。我们需要的不是对谁都展现。如果这样,那么我们的关键词出价就可以适当降低到有排名的位置,不要拿首条或者前三。

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